Study on Organic Cosmetic Fragrances

Study on Organic Cosmetic Fragrances

Study on Organic Cosmetic Fragrances

Findings of the Study

For another year we attended the Natural Cosmetic Camp (24th and 25th of June 2016), which took place in the beautiful Allgäu. While there we did a live survey with questions submitted by camp participants to our biopinio users.  In an in-depth session we discussed the newest data from our biopino study on the wants of natural cosmetic users and also presented information on the subject of organic fragrances.  The slides from our session are available for download at the bottom of this blog post.

On top of this, we wrote a featured article to the Natural Cosmetic Camp Blog as a guest author on this subject.

And for those who want to know every last detail about this study, they can download an in-depth presentation to this survey with cross analysis and brand awareness portion for 195€ .

When it comes to creams, most of those surveyed use natural cosmetics.  Natural shower gel is also used by 64% of those asked.  Organically produced perfume/cologne were last purchased among those surveyed.

The most important criteria by far when for choosing organic cosmetics was the absence of certain ingredients.  Other important factor were the wish to avoid animal testing, the level of compatibility, the use of natural ingredients, and the fifth and last factor was the fragrance.

Information on the Survey

    • The survey took place from the 13.06.2016 to the 22.06.2016.
      In total there were 1278participants, of those 83% were female and 17% male.
    • 62% consume organically on a daily basis, 32% on a weekly basis.
      The participants were between the ages 18 and 69 years old, the average ages was 34.
    • 45% of those surveyed use mainly or exclusively natural cosmetics.  Only 2%use exclusively natural cosmetics.
    • 84% of individuals buy natural cosmetics at drug stores. 52% buy natural cosmetics at organic specific stores. In third place, at 26%, are those that purchase natural cosmetics online. 20% buy their natural cosmetics at pharmacies.
    • The survey is not wholly representative of the entire population, rather it focuses on those that use natural cosmetics.

People choose natural cosmetics over chemical cosmetics, because it is seen as better for one’s body and the environment.  Also the fact that there is no tests run on animals also plays a large roll in choosing natural cosmetics.

Most important for the user of natural cosmetics, is that the cosmetic product does not contain preservatives and is produced in sustainably.

When asked what aspect they felt was not regarded as highly as it should in the natural cosmetic space, people named sustainable packaging.

They also would like to see nicer designs and more attention in the space.

Vanilla, rose, lemon, and lavender are named most often as favorite fragrance.
Favorite fragrances are mostly fresh and fruity.
Those surveyed also named specific fragrances from perfumes/colognes.

Individuals want a larger selection of fragrances, especially among perfumes/colognes and deodorants.  They would also like to see more more organic product variety among decorative cosmetics (make up) and dental hygiene products.

Among natural cosmetics, consumers want natural fragrances.
The fragrances should therefore be fresh, fruity, and/or flowery.
However, exotic fragrances are also among the list of fragrances consumers said they were looking for.

The most popular fragrances (vanilla, rose, lemon, and lavender) are also most identified by individuals identified as ones they did not like.  A noteworthy scent in particular is musk.

Most of those surveyed, however, do not categorically refuse certain fragrances.

The detailed categorical surveying of fragrances reinforced the previously asserted claim: The most popular fragrances are fresh, fruity, and/or flowery.

Another thing of note: 1/3 of those surveyed want natural cosmetics that have a neutral fragrance.


    • Natural cosmetics are preferred over chemical ones, because they are perceived to be better for the body and the environment.
    • The absence of animal testing is also an important factor.
    • The most important factors for the selection of a natural cosmetic product for a consumer is that is free of preservatives and that it is sustainability produced.
    • The sustainability of the packaging is not seen be the majority of those surveyed as important.
    • Natural cosmetic consumers would like a larger selection of natural of products especially among perfumes/colognes and deodorants.  Many would also like to see more natural products in the decorative cosmetic (make up) and dental hygiene spaces.
    • The desired fragrances are fresh, fruity, and flowery.
    • 1/3 of individuals wanted their natural cosmetics to have a neutral fragrance.

Our Test Options