biopinio trend studies
Answers questions like:
Which trends show up in consumer behavior?
What are the most recent trends in my products category??
We periodically interview consumers of organic food and cosmetics. We determine groundbreaking trends in your product’s category, and look for changes in consumer behavior such as new products use, new eating patterns, or application behavior.
The target group
The biopinio panel includes consumers of organic products from all over Germany and Austria. For each project we narrow these down to tailor your exact needs.
The Task: Determine the trends of Vegans in natural cosmetic usage.
The Method of Testing: Multiple implementations of a detailed longitudinal study examining the consumer habits of multiple demographic groups like vegans, vegetarians, and flexitarians.
The Result: Presentation of the trend results at the VIVANESS trade fair.
Contact for project enquiries
We would be pleased to advise you on your request.
Competently. Fast. Completely noncommittal.
What Our Customers Say
“The longitudinal study provided very extensive and valuable results to the course of the trend and enabled a timely look at a hot topic. Thus, we could supply the natural cosmetics industry valuable information on their strategic considerations.”
Elfriede Dambacher, Managing Director, naturkosmetikverlag UG