The Task: Minderleinsmühle posed the question of if they should switch from the classic 750g pack to a new smaller size for the brand Rosengarten.
The Method of Testing: We conducted an A / B comparison test.
The Result: Concrete indication towards the original packaging and disadvantages of a change.
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What Our Customers Say
“With biopinio we tested the idea of product variation among our consumers. The results came quickly and were very applicable, with which we were able to make an informed market decision as well as save money because an expensive market test wasn’t necessary.”
Frank von Glan, Managing Director, Minderleinsmühle GmbH & Co.KG (2014)