Concept testing

Concept testing

biopinio concept testing


Answers questions like:

What is the best name or concept for my product?
How do we generate ideas for naming? 


Qualitative feedback

Different name variants are systematically used to check affect on consumer interest and associations, while being open to feedback and new proposals.


The target group

The biopinio panel includes consumers of organic products from all over Germany and Austria. For each project we narrow these down to tailor your exact needs.

Your Benefit

biopinio Bio pollion Marktforschung A clear ranking of name suggestions through consumer preferences

biopinio Bio pollion Marktforschung New name suggestions


 The Task: The Bohlsener Mill looked for an appealing name for new cookies neuen Keks.

 The Method of Testing: : Carried out with an A/B test with 2 options, for which the feedback lead to a new name chosen from the open suggestions.”

 The Result: an increase in sales by 59% compared to previous launches.

What to expect: High Quality Market Research

Diagramm neu

Contact for project enquiries

We would be pleased to advise you on your request.

Competently. Fast. Completely noncommittal.

TschidaKathrin Tschida
Innovation & Project Manager
Phone.: +49-30-51305057


What Our Customers Say

“We are very pleased with the success of our new “cereal cookies to go” cookies. That we owe, among other things to the helpful results of the product testing that we have carried out with biopinio. With the extremely important notes from biopinio we can adapt our already very good concept again and improve. The market success proves its use to us right now. We are grateful for the strong support and also will resort to this market research tool that is specifically tailored to both organic products and our industry for our future market research.”

Manuel Pick, Managing Director, Bohlsener Mühle GmbH & Co.KG

For more information about biopinio credits and our pricing, as well as our terms and conditions, please click on the links.

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