biopinio concept testing
The Task: The Bohlsener Mill looked for an appealing name for new cookies neuen Keks.
The Method of Testing: : Carried out with an A/B test with 2 options, for which the feedback lead to a new name chosen from the open suggestions.”
The Result: an increase in sales by 59% compared to previous launches.
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What Our Customers Say
“We are very pleased with the success of our new “cereal cookies to go” cookies. That we owe, among other things to the helpful results of the product testing that we have carried out with biopinio. With the extremely important notes from biopinio we can adapt our already very good concept again and improve. The market success proves its use to us right now. We are grateful for the strong support and also will resort to this market research tool that is specifically tailored to both organic products and our industry for our future market research.”
Manuel Pick, Managing Director, Bohlsener Mühle GmbH & Co.KG