Shows discoverability of the product in stores
Insight into the actual competition of the products on store shelves
The Task: Lebensbaum/Ulrich Walter GmbH asked us to look into the competition among tea brands.
The Method of Testing We sent biopinio testers to go look at the Tea aisle and choose the tea that stands out.
The Result: We now know how to place teas better to attract attention.
Contact for project enquiries
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What Our Customers Say
“With biopinio our consumers could be interviewed directly at the point of sale about the presentation of our products. The survey results were very helpful to draw conclusions about the purchasing behavior. These in turn form a solid basis for the creation of shelf levels under Category Management projects with our trading partners”
Steffen Kasel, Category Manager, Ulrich Walter GmbH